HarkDog Growth
Find more clients.
Grow on your terms.
HarkDog Growth is a DIY marketing command center built specifically for professional dog trainers — Google Ads, Meta Ads, social content, local visibility, and reviews & referrals, all tied to the clients you're already managing in HarkDog.
Included with every HarkDog plan. You own and control your Google Ads account.
Advertising, demystified
You don't need an agency to run Google Ads.
HarkDog Growth replaces the agency monthly retainer with a guided workflow, a plain-English learning center, and reporting you can actually read. Trainers who never ran a campaign before build their first plan in about an hour.
- Guided wizard, not a blank Google Ads screen
- Lessons written for trainers, not marketers
- Attribution + manual spend tracking in one view
Six modules · one DIY marketing command center
Every lever a growing dog trainer actually uses.
HarkDog Growth isn't just Google Ads. It's a full DIY marketing system that lives inside your HarkDog workspace and connects to the clients and leads you're already managing.
Google Ads
12-step campaign wizard, 14 lessons, saved plans, keyword + ad copy generators, UTM attribution.
Meta Ads (Facebook + IG)
Guided plan builder — audiences, interests, offer, creative, and UTM-tagged tracking URLs.
Social Content Studio
Content idea bank, post builder, platform-specific guidance for FB / IG / TikTok / YouTube Shorts.
Local Visibility
A step-by-step guide to running a Google Business Profile that outranks 80% of local competitors.
Reviews & Referrals
Copy-paste templates for review requests, responses, and referral asks — inside Google rules.
Marketing Results
Platform-aware attribution — which paid clicks turned into inquiries, bookings, and paying clients.
Keep reading for a deeper look at the Google Ads module, or start your free trial and open HarkDog Growth yourself.
Part 1 · Guided campaign setup
A 12-step wizard, not a blank page.
You answer plain questions about your business, your services, and your goals. HarkDog turns the answers into a complete Google Search campaign plan — one you can edit, revisit, and launch when you're ready.
- Step 1
Campaign goals
What do you want more of — consultations, board-and-train bookings, puppy clients?
- Step 2
Service area
Pick cities, radiuses, and ZIPs so your ads reach the right owners.
- Step 3
Services + offer
The services you want to advertise and the hook that makes someone click.
- Step 4
Budget
Daily spend you're comfortable testing. Easy to raise or lower later.
- Step 5
Keywords
Curated starting keywords for the services you offer.
- Step 6
Negative keywords
Terms to actively exclude so you're not paying for the wrong clicks.
- Step 7
Ad copy
Headlines, descriptions, and callouts that fit Google's character limits.
- Step 8
Landing page
Where ad clicks land — your HarkDog portal, your own site, or a service page.
- Step 9
Conversion tracking
How HarkDog captures the inquiries that come from your ads.
- Step 10
Review + export
See the full plan on one screen before you touch Google Ads.
- Step 11
Launch prep
A checklist of what to click inside Google Ads once your plan is ready.
- Step 12
Track + iterate
Mark the plan launched, log spend, and come back to see results.
Clear on what HarkDog does: HarkDog provides guidance and planning. It does not automatically publish campaigns to Google Ads or manage your advertising budget. You review the plan, launch inside your own Google Ads account, and stay in control of every dollar.
Part 2 · Campaign builder
Save plans. Edit plans. Build on what worked.
Every campaign plan you create is saved and editable. Duplicate a plan for a new service area, archive the ones you've moved past, revisit anything from the first wizard step onward.
- Save, edit, and duplicate plans
- Mark plans as launched or archived
- Keyword + negative keyword lists tuned per plan
- Ad copy guidance within Google's character limits
Part 3 · Learn Google Ads
14 short lessons. Written for trainers.
Four to six minutes each. No agency jargon. We cover what you're actually doing when you set a bid, write an ad, choose a match type, or decide a budget — and the mistakes that quietly cost dog trainers money.
What Google Search ads actually are
Setting your first realistic budget
Keyword match types explained
How to pick keywords for a dog training business
Negative keywords: your most important list
Writing ad copy that doesn't sound like an agency
Headlines, descriptions, callouts, extensions
Landing pages: where the money gets made or lost
What conversions mean and how to count them
Bidding strategies without getting burned
Reading your campaign without being overwhelmed
Common mistakes dog trainers make with Google Ads
When to raise budget vs. let it run
When to call for help
Lessons cover paid Google Search advertising only. SEO, AEO, and website optimization are different disciplines and aren't part of HarkDog Growth.
Part 4 · Track your results
See which inquiries turned into paying clients.
HarkDog automatically captures UTM parameters and gclid on your lead forms, so a click from a Google ad can be traced through to the booking it produced. Log your ad spend manually and HarkDog shows you the result side-by-side.
Inquiries
Lead-form submissions attributed to paid traffic.
Bookings
Inquiries that converted into scheduled sessions.
Paying clients
Clients who actually paid, not just inquired.
Revenue
Money collected from campaign-attributed clients.
Spend (manual)
Enter actual Google Ads spend to compare against results.
Attribution relies on tracking being configured properly on your website. Google clicks that strip or omit parameters, phone-call inquiries, and offline referrals won't appear as paid traffic. HarkDog does not promise perfect attribution.
Part 5 · Who HarkDog Growth is for
Independent trainers who want to understand their own advertising.
Independent dog trainers
Puppy trainers
Obedience trainers
Behavior specialists
Board-and-train businesses
Common questions
- No. HarkDog Growth is designed for trainers who have never run a campaign before. The 12-step wizard asks plain questions and produces a plan. The learning center walks through the concepts behind each decision in bite-sized lessons.
- No. HarkDog produces campaign plans and guidance. You take the plan into your own Google Ads account and launch it there. We don't touch your Google Ads budget or publish campaigns on your behalf.
- Yes. Google Ads spend goes directly to Google using the payment method on your Google Ads account. HarkDog charges only your HarkDog subscription — it doesn't take a cut of your ad spend.
- Yes. HarkDog Growth works with any landing page — your own website, a service page, or your HarkDog client portal. If your lead form is on HarkDog or on a HarkDog-connected website, we capture attribution automatically.
- No. Gideon Codeworks is an affiliated service for trainers who want a professional website built or managed. HarkDog Growth works regardless of who built your website.
- No. Advertising performance depends on your market, offer, website, pricing, follow-up, and dozens of other factors. HarkDog Growth gives you structured guidance and clear reporting — the outcome is your work.
- HarkDog captures UTM parameters and gclid from your lead forms, so inquiries that come through Google Ads clicks are tagged in your pipeline. You can then see which clients came from paid traffic alongside your manually recorded spend.
- Not currently. HarkDog guides you through plans you launch inside Google Ads yourself. Direct Google Ads account connection may come later; it is not available today.
- Yes. Many trainers start with the 14 lessons to build a mental model, then build a plan when they're ready. Nothing in HarkDog spends money on advertising for you.
Do I need Google Ads experience?
Does HarkDog manage my advertising?
Do I pay Google separately?
Can I use my existing website?
Do I need to work with Gideon Codeworks?
Does HarkDog guarantee I'll get more clients?
How does lead tracking work?
Does HarkDog connect directly to the Google Ads API?
Can I use HarkDog Growth without running ads yet?
Start running your own Google Ads.
HarkDog Growth is included with every HarkDog plan. 14-day free trial. No credit card required.